Privacy policy
YOUR PRIVACY RIGHTS
We value your privacy and are committed to protecting it. This Privacy Policy outlines what personal information we collect through this Website, how we use it, who we share it with, and how we safeguard it. “Personal information” includes identifiable details like your name, address, email, and preferences (“personally identifiable information”). By using the Website, you accept our Privacy Policy and Terms of Use, including any updates or revisions.
We do not sell your information to third parties under any circumstances. We also do not share your personal data with unrelated third parties. However, we may share it with trusted partners who perform services on our behalf or help complete a transaction you’ve authorized. All third parties acting on our behalf are bound by contracts to keep your data confidential and only use it for the services we request.
This Privacy Policy covers the following topics:
- What personal information is collected and how it is used
- Interaction with third-party websites and content
- Information sharing with third parties
- Your choices regarding your information
- Privacy policies for visitors outside the H.K.
- How to update your personal information
- Children’s privacy policy
- How we ensure your information is secure
- Contacting us about this policy
As we continuously improve our website and services, our policies may change. If you are registered with us, we will notify you of any significant changes to the Privacy Policy via email. You can exercise your choices regarding the collection and use of your information at any time. For any questions about this policy, please feel free to reach out.
WHAT PERSONAL INFORMATION IS COLLECTED AND HOW IS IT USED?
- Information You Provide Directly
We collect personal information you provide to us as part of our standard e-commerce processes. This can include your name, address, phone number, age, gender, preferences, email, payment details, and purchase history. We gather this data in various ways, such as when you:
- Create an account on our Website
- Make a purchase
- Subscribe to newsletters, offers, or mobile messages
- Participate in surveys, contests, or events
- Engage with customer service or post on forums or bulletin boards
- Technical Information Collected
A. Navigational Data
When you visit our Website, we collect data like your browser type, IP address, and the websites you navigate from and to.
B. Cookies and Other Technologies
We use cookies, small data files stored on your browser, to track how you use our Website and remember your preferences when you return. Cookies help us improve our site and offer personalized experiences, such as saving items in your cart.
We also use pixel tags (or web beacons) in emails and on our Website to gather data about your interactions, including which pages you visit, which links you click, and actions you take on the site. This helps us improve our site and deliver a more tailored experience.
While you can disable cookies through your browser settings, we recommend keeping them enabled to fully enjoy features like adding items to your shopping cart or proceeding to checkout.
- Information Collected by Third Parties
A. Analytics
We partner with analytics companies that use similar technologies to understand your usage of our Website. These services help us improve your experience and optimize our content.
B. Advertising
We also work with third-party advertising companies who collect anonymous information through cookies to show you relevant ads when you visit other websites. These companies may use data like your browsing activity to serve ads for our products. We may also use this data to assess the effectiveness of our advertising.
